About Us

Rental Avenue was founded by Troy McCasland in June of 2003. An experienced entrepreneur and veteran in the computer and marketing industries, he has years of experience building startup companies. Prior to founding Rental Avenue, Troy co-founded Miva Corporation a leading e-commerce software company. Miva was acquired by Findwhat (FWHT) in January 2004. Troy received a Bachelors Degree in University Studies from the University of New Mexico in 1987.

The Company
Troy McCaslandWhile running the sales and business development at Miva, Troy was involved in the marketing of his vacation rentals in San Diego. In 1996 as the Internet began to grow it became an important sales channel for vacation rentals. He developed the first online reservation system for vacation rentals using a modified version of Miva Merchant, the popular shopping cart developed by Miva. Combined with aggressive online marketing, it was incredibly successful and allowed him to generate more bookings and higher occupancy than ever before. Over the years vacation rental owners and property managers kept asking him to develop a system for their sites. 


Rental Avenue seeks to revolutionize the vacation rental industry by solving a huge problem in the marketplace for both owners and guests. Guests searching vacation rentals desperately want to search for availability and book online with out playing telephone tag or going back and forth by e-mail. Vacation Rental owners want to fill their properties as profitably as possible. Rental Avenue makes all this possible.

Our management team is committed to honesty, integrity and providing the highest quality products and services possible.

Troy McCasland
President/CEO
Rental Avenue